Netizens have speculated that Jennie from BLACKPINK might have quietly mocked her former agency, YG Entertainment, through recent moves in her solo career.
Fans were eager to see Jennie launch her own business, ODD ATELIER, after it was revealed in late 2023 that none of the members of BLACKPINK would be extending their individual contracts with YG Entertainment.
For a long time, fans have accused YG Entertainment of impeding Jennie’s efforts as a solo artist. When Jennie mentioned the age of one of her releases and alluded to delays brought on by her previous agency, this attitude gathered popularity.
With a video showcasing her song “Solo,” Jennie launched her solo TikTok account on June 19. The following day, she released a promotional video for her BeatsByDre campaign. Fans were excited about her activities, especially because they were anticipating her next album, JK1.
Unreleased Song Lyrics: A Diss Track?
After closely examining the lyrics of an unreleased song, fans concluded that YG Entertainment‘s handling of BLACKPINK was being criticized. The song’s lyrics seemed to express the group’s accomplishments in spite of their little time together and alluded to their dissatisfaction with the agency.
Taken for granted, taken as hostage,
Carried the baggage, carried the past us,
As luck would have it
Future was written
They didn’t plan for women to woman up.
They didn’t plan it but we came out of history like f*ck it
They didn’t want it but we came out of history like justice.
— Jennie’s untitled song lyrics
Fans Reaction
The lyrics were read by fans as a courageous declaration by Jennie, voicing her frustration with YG Entertainment’s leaders. The rumors increased enthusiasm and support for the track, which some have referred to as a “diss track.”
jen releasing a feminist diss track as her first solo song after leaving her company and creating her own is literally everything i could have fucking DREAMED of. this goes hard as FUCK#JENNIExBeats
— aly (@designerjnk) June 20, 2024
JENNIE FOR BEATS SOLO BUDS pic.twitter.com/lhwg1P9jcN
A second member of BLACKPINK is also thought to have quietly attacked YG Entertainment recently, which has fueled fan conversations concerning the group’s past agency connection.
The story that is developing keeps fans enthralled and generates discussion on the internet as Jennie forges ahead on her own after leaving YG Entertainment.
