Today, April 2nd, South Korean record label and entertainment agency Around Us Entertainment representing the renowned boy band Highlight, has made a remarkable announcement. They disclosed that Highlight has fortunately retrieved the trademark rights to their original name, BEAST.
The Origins of BEAST
The band consists of four members , Yoo Doo-joon, Yang Yo-seob, Lee Gi-kwang, and Son Don-wong. This evolution is now a symbol of a crucial moment for the group, which in the early stages debuted under the moniker BEAST in 2019.
However, following their departure from CUBE Entertainment in 2016, they went through a name change to Highlight. Now, with the trademark rights restored, BEAST stands as a sign of their journey.
Continuing Legacy as HIGHLIGHT
However, regardless of regaining the trademark rights to their earliest name, BEAST, the boy band has decided to carry on with their promotional activities under the name HIGHLIGHT.
The agency showed their feelings, stating, “Regardless of the group name they promote under, it feels new to be able to showcase the group name BEAST. We hope that this becomes a meaningful gift to HIGHLIGHT fans for their 15th debut anniversary.” Engaging with the Fanbase: The Highlight Reel
