NewJeans, a popular girl group in K-pop, delivered another album that everybody was amped up for. Their last album did all around well, so individuals had high expectations for this one.
But when the new album emerged, the quantity of copies they sold in the first week was just 50% of what they sold previously.
Before the album emerged, lots of individuals figured NewJeans could sell 1,000,000 copies simply in the first week.
Individuals were confident because the group was getting more famous and fans were truly anticipating their comeback. Yet, things took an unexpected turn, and their deals were a lot lower than previously.
NewJeans’ “How Sweet” Sales Drop by 46.3%
Edaily confirmed with Hanteo Chart that NewJeans’ most recent single, “How Sweet,” delivered on the 24th of May, sold 884,717 duplicates in its first week. This is a drop of around 46.3% compared with their previous album, “Get Up,” which sold 1,650,181 copies in its first week back in July last year.
“How Sweet” is an album that incorporates the new songs “How Sweet” and “Bubble Gum.” Its delivery coincided with a management dispute between NewJeans agency, Adore CEO Min Hee-jin, and HYBE, which added much additional interest from fans and industry insiders.
On the first day, “How Sweet” sold more than 810,000 copies, raising any desire to reach ‘the’million seller’ mark. Nonetheless, deals dropped altogether from the second day onwards, with somewhere around 70,000 additional copies sold during the remainder of the underlying counting time frame. As of the third, complete sales had arrived at 891,179 copies.
K-pop Album Market Slows: NewJeans Sales Decline
This decrease in deals mirrors a slowdown in the K-pop album market’s growth. During NewJeans’ break without another album, different groups likewise saw diminishes in deals contrasted with their past deliveries, neglecting to arrive at their past high places.
This pattern was especially perceptible toward the end of last year and the start of this current year. A few experts recommend that this drop might be because of fan weakness from the serious contest for high introductory deal volumes that has endured for quite some time.