Weverse will welcome Ariana Grande as a part of a new alliance with HYBE Corporation. It has been revealed that she will be joining the fan-celebrity interaction platform Weverse under their agreement, contrary to earlier allegations that she had severed her ties with Scooter Braun and HYBE.
HYBE and Ariana Grande’s Collaboration
On June 14, HYBE Corporation and Ariana Grande announced a new commercial collaboration contract. The transaction involves HYBE’s American affiliate, HBA. Ariana Grande will use Weverse, HYBE’s online communication platform, as part of this deal. Furthermore, REM Beauty, Ariana Grande’s beauty brand, will collaborate with HYBE America.
Ariana Grande and HYBE Corporation will benefit greatly from this relationship, which will allow them to widen their circles of influence and study new opportunities. Weverse is a fascinating platform for Ariana Grande to interact with her fans, as celebrities like BTS and BLACKPINK have previously used it to speak with their fans.
Working along with Universal Music Group
On March 27, HYBE and Universal Music Group agreed on an exclusive distribution rights arrangement. Under the terms of this deal, Universal Music Group will distribute HYBE’s musicians’ physical albums and digital music globally. Furthermore, they will promote the artists’ work on Weverse and other platforms, as well as throughout North America.
Considering that HYBE and Universal Music Group are both major participants in the music industry, their collaboration on Weverse provides both firms with exciting opportunities. Ariana Grande’s accession to Weverse broadens the platform’s popularity and global reach even further.
Fans of Weverse and HYBE artists will be pleased to learn about Ariana Grande’s engagement with HYBE Corporation. Through coordinated efforts in music distribution and fan engagement platforms, the cooperation seeks to provide fans with unique experiences around the world.